Bay County and its municipal and healthcare partners are launching a public information campaign aimed at encouraging people to take voluntary action to slow the spread of the novel coronavirus, COVID-19.
The $50,000 effort is being funded via the CARES Act and will utilize a variety of media channels, including television, print, billboards, radio, digital, and social media to ask the public to “Be a Hero” in the fight against COVID-19.
“In Bay County, we know what it means to ‘Be a Hero’,” Bay County Commission Chairman Philip “Griff” Griffitts said. “After Hurricane Michael, each of us was a hero to someone, in some way, as we worked together to help each other through recovery. Now, due to the pandemic, we have another opportunity to be a hero, but this time by simply wearing a mask, washing your hands and staying home when you’re sick.”
The “Be a Hero” campaign aims to encourage the public to adhere to the recommendations of the Centers for Disease Control (CDC), particularly regarding social distancing, protecting vulnerable